Email Marketing Automation: Tools and Strategies for 2024

Email advertising and marketing automation can take what you are promoting from a time-consuming, slow-growing group to a model that continues to interact your viewers and make gross sales within the background, even whilst you’re asleep!

However how?

On this article, I’ll take you thru how electronic mail advertising and marketing automation can assist your model, and which instruments you must think about including to your arsenal.

Brief on time? Listed here are the important thing takeaways

• Efficient electronic mail automation can prevent a big period of time, permitting you to focus your time and effort on different facets of your model.
• By implementing higher personalization ways, you possibly can talk constantly and successfully together with your viewers.
• Email automation, equivalent to deserted basked emails and customized suggestions, can considerably enhance gross sales.

What’s Email Marketing Automation?

First, let’s rapidly outline electronic mail advertising and marketing automation. In easy phrases, electronic mail advertising and marketing automation is using software program to ship customized and focused emails to your viewers primarily based on their demographics or actions.

So, for instance, if one in all your readers added a product to their basket however then by no means bought it, an electronic mail advertising and marketing automation program would then ship that consumer a sequence of well-timed and customized emails in an try to convert them right into a paying buyer.

Among the most typical electronic mail advertising and marketing automation embrace:

1. Deserted basket emails
2. Welcome sequence
3. Browser abandonment emails
4. Former buyer re-engagement emails
5. Decide-in e-newsletter emails.

The advantages of electronic mail automation

So, what are the advantages of implementing electronic mail automation? Properly, there are a number of! However listed below are a few of the most important ones:

• Saves vital time: Automating repetitive duties, equivalent to sending deserted basked emails, can save a big period of time, which might then be used elsewhere.
• Extra environment friendly electronic mail advertising and marketing efforts: Email automation ensures communication is constant together with your viewers, and despatched to them in a well timed method, with out using handbook intervention.
• Improved personalization: Personalization performs an enormous position in talking to your viewers extra successfully, enhancing interactions, engagement, and, most significantly, gross sales.
• Strengthens buyer relationships: Email automation is a good way to nurture leads and guarantee buyer engagement and repeat purchases proceed in the long run.
• Gives detailed analytics: Automated electronic mail campaigns present glorious insights into marketing campaign efficiency, serving to you refine your technique and optimize future campaigns.

Tools for Email Marketing Automation

With all these advantages in thoughts, let’s check out 5 instruments that you should utilize to implement efficient electronic mail advertising and marketing automation ways. I’ve intentionally chosen instruments that combine effectively with Shopify, as that’s the e-commerce platform that we advocate.

Klaviyo

Hyperlink: https://www.klaviyo.com/

Worth: $0 – $2,300 monthly, relying in your plan and viewers dimension.

Advantages: 

• One of the crucial fashionable electronic mail advertising and marketing platforms for e-commerce
• Highly effective automation and segmentation options
• Integrates seamlessly with Shopify

The primary possibility on this listing is Klaviyo, extensively thought to be one of the crucial fashionable choices for electronic mail advertising and marketing inside the e-commerce trade.

There are a number of causes for this, primarily resulting from it’s seamless integration with Shopify information, and highly effective automation, segmentation, and personalization options which are designed to extend gross sales. 

Omnisend

Hyperlink: https://www.omnisend.com/

Worth: $0 – $1914 monthly, relying in your plan and viewers dimension.

Advantages:

• Tailor-made particularly for e-commerce companies
• Presents automation throughout a number of electronic mail journeys
• Helps SMS advertising and marketing and different channels.

One other nice possibility to contemplate is Omnisend, which is one other electronic mail advertising and marketing instrument tailor-made for e-commerce companies with a robust concentrate on automation. 

As with Klaviyo, Omnisend integrates simply with Shopify and permits customers to create customized campaigns arrange workflows for cart abandonment, product suggestions, and extra. Omnisend additionally helps SMS advertising and marketing and has all kinds of subscription choices, so that you’ll discover it straightforward to choose which one fits you finest.

Privy  

Hyperlink: https://www.privy.com/

Worth: $30 – $45 monthly relying in your chosen plan

Advantages: 

• An all-in-one electronic mail advertising and marketing instrument.
• Designed particularly for Shopify shops.
• Strong automation options, together with pop-ups and built-in kinds.

Whereas Klaviyo and Omnisend are fairly superior instruments, some folks thoughts discover the vary of instruments and choices on provide a bit of overwhelming.

In that case, Privy is a good possibility,  recognized for its ease of use and strong automation options, together with cart abandonment emails, welcome sequence, and cross-sell campaigns. 

One different vital good thing about Privy is that it additionally consists of pop-ups and kinds to assist develop your electronic mail listing.

MailerLite

Hyperlink: https://www.mailerlite.com/

Worth: $0 – $1900 monthly, primarily based in your plan and viewers dimension.

Advantages: 

• Straightforward integration with Shopify
• Automation options equivalent to customized campaigns.
• Easy interface and easy pricing.

MailerLite is one other nice possibility, with a number of pricing choices tailor-made to quite a lot of e-commerce model homeowners. It’s one other instrument that simply integrates with Shopify and supplies automation options like product follow-ups, customized campaigns, and cart abandonment emails. 

MailerLite has a brilliantly easy interface and easy pricing, making it a great possibility for startups.

Shopify Email

Hyperlink: https://apps.shopify.com/shopify-email

Worth: Free to put in. Extra expenses might apply.

Advantages: 

• Tailor-made particularly to Shopify
• Easy and easy-to-use
• Primary automation options

Lastly, if you happen to don’t need to have to fret about integrating an exterior platform together with your Shopify retailer, you possibly can choose for Shopify Email.

It’s Shopify’s native electronic mail advertising and marketing instrument, and though it isn’t as feature-rich as another choices, it’s easy to make use of and integrates straight together with your Shopify retailer, permitting for straightforward electronic mail marketing campaign creation, product promotion and fundamental automation options.

Automate Your Emails and Scale Your Model As we speak

As you possibly can see, automating your electronic mail packages can lead to extra gross sales, and positively extra time. Time that you could possibly use engaged on different facets of your model!

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Regularly Requested Questions About Email Marketing Automation

What are the advantages of electronic mail advertising and marketing automation?

Email advertising and marketing automation may be extraordinarily useful for entrepreneurs, as it may assist save time, enhance effectivity, and improve personalization previous the essential ‘Hi Name’ characteristic.

Which electronic mail advertising and marketing automation instruments are finest for Shopify?

Among the finest electronic mail automation instruments embrace:

• Klaviyo
• Omnisend
• Privy
• MailerLite
• Shopify Email

How does electronic mail automation improve gross sales for e-commerce companies?

Email automation has the ability to extend gross sales by offering readers with extra customized product suggestions, reminders to buy what’s of their basket, and enhancing buyer engagement and loyalty.