Welcome again to Haul of Fame, your must-read magnificence roundup for brand new merchandise, new concepts and a wild HR replace.
Included in at present’s concern: Act+ Acre, Charlotte Tilbury, Féria, Glossier, Kylie Pores and skin, Loops, Lys Beauty, MAC, Morphe, Oribe, Ouai, QiQi, RMS, The Hair Store, and Kate Beckinsale’s stealth magnificence affect.
However first…
I’ve been judging books by their covers. (Oops.) It’s partly as a result of I’m shallow, and partly as a result of on a current romp by Barnes & Noble, I noticed a number of new releases that appeared extra like TikTok magnificence campaigns than book-club fodder. Chief amongst them is “Lady Macbeth,” the bestseller by Ava Reid that reimagines Shakespeare’s homicide babe as… really, no, she’s nonetheless a homicide babe.
On the cowl, Reid’s anti-heroine stares down her viewers with matte pores and skin, taupe eyeshadow, dagger-sharp lashes, feathery brown brows and a lip so outlined and shiny, it begs the query: Did Tarte’s Maracuja line exist in mediaeval Scotland?
It’s clear from the cowl that Anya Taylor-Pleasure ought to play this character in a film. It’s additionally evident that fictional heroines can now not simply be archetypes or vessels for reader creativeness. Now, they have to be magnificence icons, too.
Extra examples: “Where Are You, Echo Blue?” the Hayley Krischer thriller a couple of lacking superstar who seems on the cowl with perfectly-shaggy blonde hair straight out of an R+Co. marketing campaign. “Sleep Like Death,” the Snow White rewrite by Kalynn Bayron, has a canopy vixen with rose-red lips and glimmering, Cécred-adjacent curls. “We Love the Nightlife,” a vampire revenge comedy, has shiny pouts begging for recreation on make-up artist Val Garland’s actuality present, “Glow Up.” Maybe loveliest: The younger heroine of “Kween,” Vichet Chum’s radiant coming-of-age novel a couple of Cambodian-American teen, boasts an ideal cat-eye, shiny nude lips, and a scarlet scrunchie topping her half-ponytail like a crown.
“I thought the girl from ‘Kween’ was a TikTok influencer, not a fictional character!” mentioned Jazzi McGilbert, the founder of Rep Club, a bookstore and group area in Los Angeles dedicated to amplifying the Black expertise, once I requested about the book-cover-to-beauty-shoot pattern. “It’s definitely something that makes you stop and stare.”
McGilbert is an knowledgeable in stop-and-stare literature. Earlier than founding Rep Club, she was a trend editor and superstar stylist who was half of Teen Vogue’s unique (learn: luxury-forward) masthead. And he or she was early to book-beauty crossover pattern: she generally shares her favorite magnificence merchandise at the retailer, in case customers wish to purchase an indie scent or lip balm together with the newest Kiley Reid novel.
“Book covers have historically taken cues from, or even outright copied, fashion editorials,” McGilbert defined. However these days, she says, they’ve embraced magnificence campaigns and influencer vibes as an alternative, as a result of as girls’s aspirations change, so do cultural aesthetics. The goofy illustrated skirt swimsuit on the unique “Devil Wears Prada” cowl seems to be dated, not iconic. The peekaboo doe-eyes on “Valley of the Dolls” are camp, however not precisely coveted. In contrast, these new books aren’t attempting to promote a narrative with their covers—they’re attempting to promote a personality as somebody you wish to be. That begins and ends with magnificence.
It additionally means as girls clutch new releases like “Lady Macbeth,” they’re additionally lugging round the pink lips and spider lashes that may, finally, seep into their brains. Which implies — all collectively now — there’s a serious alternative being ignored on the market, and it’s the clean area between publishing homes and magnificence manufacturers. As McGilbert plainly put it, “People like to recreate book covers on BookTok.” (In truth, virtually 40 million TikTok posts exist in that area.) “So if Pat McGrath Labs sponsored the lipstick for some iconic cover, it would absolutely drive sales and awareness.”
It simply must be the proper story. Do we’d like a “Handmaid’s Tale” hand cream? We don’t. A six-shadow smoky eye palette for the Fleetwood Mac-inspired “Daisy Jones and the Six,” nonetheless, is a special story.
What Else Is New
Skincare
Glossier’s Crème de You physique lotion hit shops on Aug. 28. It’s a dense, moisture-loaded method infused with their signature scent. The product, with one hundred pc recyclable packaging, prices $45.
Do you have to launch a sun-care product at the finish of summer season? Gross sales numbers will inform, however I say completely — solar injury is a year-round factor. RMS appears to agree. The label by make-up artist Rose-Marie Swift debuted its SunCoverUp tinted SPF 50 on Aug. 27. It’s obtainable in 13 shades.
Make-up
Westman Aterlier’s Very important Skincare Concealer debuted on Aug. 27. It accommodates high-coverage pigment, plus antioxidants and peptides to deal with drained underneath eyes.
On Aug. 28, Charlotte Tilbury unveiled Exagger-Eyes Quantity Mascara, a tubing method that prices $29 and guarantees a 94 p.c approval ranking for all-day put on. Readers, I wore all of it day, and it made my lashes look so lengthy and outlined. It additionally smeared a bit on my under-eye space after I rode the subway. I like to recommend a lower-lash blot earlier than heading out!
Lys Beauty spun its best-selling bronzer sticks into a brand new basis method. On Aug. 27, the model launched Triple Repair Pores and skin Tint Blurring Basis Stick, an “all-in-one serum, primer and foundation” that “enhances your natural beauty.” It is available in 22 shades and prices $25, however don’t fear — your “natural” magnificence remains to be priceless!
Kylie Pores and skin has three new dessert-inspired lip oils out Aug. 27 in a trio of beige and wine shades that scream ‘off-duty cool girl.’ Bloomeffects launched an analogous tinted lip oil at Credo on Aug. 28. It skews extra ‘pretty-girl pink’ and additionally has SPF 40.
Morphe’s $15 eyeshadow stick, known as Combined Alerts, got here out on Aug. 29. It is available in six shades of Okay-Pop (child shimmer pink, iridescent ice blue, and many others.) and, like all Morphe merchandise, boasts a particularly satisfying color payoff. Nonetheless, you’ve gotta be a glitter lady to get pleasure from these.
Celine Beauté’s international pre-launch is going on through a pop-up at the Exhibition Home windows in Harrods, the place merchandise shall be displayed alongside the womenswear winter 2024 assortment. It opens Aug. 30 and will run by Sept. 2.
Hair Care
The Hair Store, a wig and extension firm, introduced that it’s “sponsoring” some of Jenna Ortega’s press tour seems to be for “Beetlejuice Beetlejuice.” Ortega will look flawless and stylist Bobby Eliot will nail each angle. They’re each absolute stars with large marketing campaign potential — Ortega might even have Zendaya-level trend attraction. So I’m wondering how their A-list groups are reacting to a mass e mail about “sponsored” hair extensions — particularly since Dior would by no means name Ortega’s purple carpet finery a “sponsored” endeavour, regardless of their industrial alignment.
Kate Beckinsale is pink! Dimitris Giannetos did the color, which he’s calling “Strawberry Whipped Cream,” utilizing Féria Everlasting Hair Shade.
Extra proof that hair perfume is the new physique mist: On Aug. 26, Ouai dropped a limited-edition hair oil infused with a super-popular St. Barts scent. It prices $30 and smells like summer season.
Additionally on Aug. 26, Oribe launched its Mirror Rinse Glass Hair Therapy, a cuticle-smoothing method that helps remove frizz and shield in opposition to breakage. It’s fascinating what number of of these serums are taking the place of anti-frizz masks—Ouai and Amika have comparable formulation, too. They’re actually simpler to make use of in the bathe, as a result of they take only a minute or two to activate.
On Aug. 19, Act+Acre’s Every day Hydro serum grew to become obtainable. It guarantees to alleviate dry, itchy scalps whereas selling hair energy, and leans into the “scalp care is skincare” messaging with its hyaluronic acid.
QiQi’s Hydration Fixation Conditioner hit cabinets on Aug. 31. It’s a super-smoothing method in a really kooky bottle—silver and space-y—that prices $42.
And at last…
Some fascinating staffing information taking place—and not only for Willa! At MAC Cosmetics, Emily Bromfield is the new SVP of international advertising and marketing. She comes from lengthy stints at Charlotte Tilbury and Dr. Barbara Sturm, which could give us a touch at MAC’s pop-culture and status objectives in the future.
In the meantime, Loops has employed Atlanta de Cadenet Taylor as their head of model advertising and marketing. In case you have been an OG Indie Sleaze child, you doubtless keep in mind Taylor from her It Woman days, modelling for Juicy Couture and Internet-a-Porter. Now Taylor is one thing of a triple menace — an absolute gem of a human, a hard-working and sensible entrepreneur who has labored with buzzy labels like womenswear vendor Miaou and athleisure firm Girlfriend Collective, and — sure — a nepo child whose father, John Taylor, is in Duran Duran. Loops is fortunate to have her, but in addition, that model is taking off and she’s becoming a member of at the proper time. Wins throughout.