29 Best Swimwear Brands to Shop 2024, According To Editors
Being clued-up on the perfect swimwear manufacturers will set you up for all times, as a result of opposite to common perception, swimwear is a year-round necessity. Holidays are a factor all through all 12 months of the 12 months; not reserved just for the hotter season – so high quality swimwear is at all times funding.
After all, the market is saturated with 1000’s of actually good bikinis and one-piece swimsuits, so having an thought of the place to browse while you’re searching for them is usually a little bit of a minefield. Fortunately, we have performed the laborious give you the results you want.
Not solely assured to serve up size-inclusive, expensive-feeling bathing fits and ‘kinis that make you feel your most confident self, the women’s swimwear brands below are also the most up-to-date with the latest resort wear trends coming directly off the catwalks.
Case in point: crinkle swimsuits of Hunza G fame – which remain big news for another season running – as well as Mob Wife-esque animal prints and Self-Portrait and Cult Gaia-approved cut-out details. Top tip, too: While mix-and-match separates will always remain a constant top-drawer fave, 2024 appears to be the year of the wear-anywhere swimsuit.
From OG labels that have been around for centuries to emerging and viral ones, find the best swimwear brands to shop ahead – whether you’re jetting off to a far-flung beach or sunbathing from your London Zone 3 roof terrace.
SKIP TO: Shop the best swimwear brands 2024 | How we chose the best swimwear brands.
Free People’s swimwear offering is always great, but for SS24? They’ve really outdone themselves. Think: styles cut with flatteringly high legs, innovative fabrics (including towelling and terry) and romantically printed two-piece bikini sets.
free-est Heidi Surf One-Piece
free-est Kiki Mini Swim Skirt
Founded back in the 80s, Hunza G shot to fame when they launched that cutout mini dress Julia Roberts stepped out in in Pretty Woman. 30 years later, it was relaunched under the creative direction of Georgiana Huddart, with high-waisted bikinis and bathing suits the stars of the show: all cut from the same figure-sculpting seersucker fabric.
Their styles – which claim to fit all body types (one-size-fits-all) thanks to the aforementioned signature and stretchy crinkle fabric they’re crafted from – are available in a plethora of bright colours and simple silhouettes. Think: scoop necklines, spaghetti straps and, on occasion, one-shoulder silhouettes. So chic and flattering, in fact, that almost every high street label has followed suit. Luxury swimwear doesn’t get much better than this; there’s a reason Hunza G comes Chrissy Teigen and Rita Ora approved.
Hunza G Nancy Metallic Seersucker Swimsuit
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It’s the swimwear brand you’ll have been familiar with since your childhood swimming lessons – and it’s just as reliable and high-performing now as it was back then. It was founded in 1928 in Australia, when the founder presented the world’s first non-wool suit. Today, its range features activewear swimwear that works hard and looks good, in a range of colours, cuts and patterns to suit you. Oh, and more Olympic Gold Medals have been won in Speedo than any other brand – so if it’s good enough for top athletes…
Speedo Women’s Essential Endurance+ Medalist One Piece Swimsuit
Speedo Women’s Brigitte Swimsuit
You get what it says on the tin with Solid & Striped: a choice of both plain and printed one-pieces and the best bikinis (of exceptional quality). We’re particular fans of their new-in ditsy and romantic prints – they have us dreaming of sunny picnics.
A long-term favourite of the fashion pack for under-the-radar style that has a sprinkling of designer chic (sans the prohibitive price tag), Boden lives in an enviable sweet spot. This season, they have ticked all the hottest trends without being too flashy, and their new-in section has us in literally obsessed.
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This summer, the sell-out swimwear collection that is SKIMS SWIM is back and arguably better than ever thanks to an impeccable size range. SKIMS Swim has been one of SKIMS most explosive categories since their launch, with over 500k all time waitlist signups for SKIMS swim and thousands of 5-star reviews on various styles.
Signature Swim Dipped Tie Bottoms
Signature Swim Bandeau Bikini Top
It goes without saying: H&M swimwear is really good if you don’t want to spend a bomb (but would quite like to appear as though you absolutely have). While their styles may not last for quite as many summers as something from a designer swimwear brand would, they will make you feel a million dollars. And everything is bang on trend. This season, you’ll find us in their metal-detail bikini and ruffle-trim tummy control swimsuit.
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Not just one of the best lingerie brands, Lounge Underwear is also a top contender for swimwear. Catering to proper bra sizes for the perfect fit, each Lounge Swim piece is sold separately to allow you to pick your own colour story to debut poolside. They have underwired, wire-free and padded cups, as well as bikini and thong bikini bottoms.
Known for its sustainable materials, summer dresses and planet-kind denim, it’s worth noting that Nobody’s Child also has an incredible range of swimwear on offer. Crafted to the same eco-friendly and responsible methods as their standard clothing, each piece is made with recycled polyester so you can paddle about with a clearer conscience. You’ll find everything from high-waisted bikini bottoms and matching tops to one-piece swim bodysuits.
Black Shirred Side Bikini Bottoms
Zebra Print Tringle Wrap Around Bikini Top
If it’s swimwear you’ll look great and feel fantastic in that you’re seeking, look no further than Good American. Our favourite styles have got to be from the Whip Stitch range at the moment, but there’s a whole host of colours, prints and silhouettes to browse alongside.
Whip Stitch Compression Shorts
Always Fits Demi Bikini Top
No edit of the best swimwear brands would be complete without a mention of the backbone of every British high street: Marks & Spencer. We can safely assume most women in the UK own at least one M&S bra, pair of the best period pants, bikini or swimsuit for good reason. Whether you’re after a shaping swimsuit, a supportive halter bikini or a scoop-neck cut, your every need is covered here. Plus, all of the brand’s styles are chlorine-resistant to ensure longer-lasting quality.
Tummy Control Padded Wrap Plunge Swimsuit
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A fail-safe choice choice for your every swimwear need, ASOS DESIGN styles are trend-led, affordable and available with next-day delivery (ASOS Premier, we love ya). This season, find Hunza G-approved crinkle swimsuits and asymmetric bikinis adorned in retro-inspired prints.
ASOS DESIGN Crinkle Low Back Swimsuit
ASOS DESIGN Curve Bikini in Abstract Floral
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Wherever you’re catching your rays this summer, Arket’s swimwear cannot be beaten when it comes to high-street styles that look endlessly more expensive than they actually are. Every minimalist style is crafted from recycled materials such as used PET bottles; recycled-polyester yarn helps reduce waste products and lessens the use of oil-based raw materials. Expect lots of crinkled fabrics, colour-blocking and asymmetric necklines aplenty.
Lisa Marie Fernandez swimwear will ensure you holiday in ultimate style in 2024, with designs that fit like a glove. Shout-out to the bonded stretch fabrics, tie waistbands and V-neck cuts.
Lisa Marie Fernandez + NET SUSTAIN Two-Tone Stretch-Crepe Swimsuit
Lisa Marie Fernandez Polo Striped Seersucker Halterneck Swimsuit
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& Other Stories is always one of our first ports of call when it comes to finding floral summer dresses, puff sleeve tops, midi skirts and cute bikinis on the high street. This season, find metallic bikinis, designer-inspired monochrome prints, romantic ruffles and retro-tinged polka dots.
Halterneck Triangle Bikini Top
Faithfull the Brand launched back in 2012, and while they quickly became known and loved for their epic, feminine summer dresses, their swimwear should not be dismissed. The brand works closely with artisans in Bali and places a strong focus on sustainability and conscious practises, meaning you can kick back in their handcrafted swimwear guilt-free. Expect bold prints and feminine tie details.
Faithfull the Brand Farrah and Bebe Stretch-ECONYL® Balconette Bikini
Faithfull the Brand Gabriela Ruched Stretch-REPREVE® Swimsuit
From the best jeans to blazers, white shirts and knitwear, Topshop is our go-to for basically everything we could ever need. Including swimwear. Their latest tie-dye prints have been sat on our wishlist since they were added to the ‘new-in’ part of ASOS, and we love that they cater to plus dimension swimwear too.
Topshop Combine and Match Halter Neck Bikini Top
Norma Kamali has greater than half a century value of expertise within the style business, and her swimwear vary mirrors the neon hues and playful prints that we have come to adore in her predominant ready-to-wear collections. Their bestseller? That’d be the Mio swimsuit: a favorite amongst brides-to-be within the all-white hue.
Norma Kamali Mio Swimsuit
Norma Kamali Invoice Ruched Bikini Briefs
Cherished by Hailey Bieber and Gigi Hadid, Frankies Bikinis is a Californian swimwear model that champions color, Y2K-inspired sample and playful silhouettes. Make a beeline for all the Malibu-cool vibes, crochet kinds, and that ‘Gemma One Piece’ in ‘pink punch’ (which offered out immediately in 2022 after it was worn by Cassie in Euphoria, earlier than racking-up a 500-person waitlist. No biggie).
Naia Triangle Halter Bikini Top
Crescent Bandeau Bikini Top
For your entire modest swimwear wants, make a beeline for Cowl Swim. Based by Lisa Moora, each type within the line is designed to shield pores and skin from the solar. They supply UPF 50+ safety to block 98% of dangerous UV rays, and the materials are each breathable and quick-drying. Epic.
Cowl Swim + NET SUSTAIN Recycled Swimsuit
Cowl Swim + NET SUSTAIN Valerie UPF50+ Stretch Recycled Swimsuit
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Nostalgic and present in equal measure, River Island’s Vacation Shop comes by on this planet of swimwear you possibly can match to a brief sarong, linen seaside co-ord or light-weight maxi gown. This summer time, discover flatteringly high-cut bikini bottoms, plus dimension cup sizes, cutout one-piece swimsuits, tankinis and a complete plethora of kinds that’ll put you in centre stage at your Marbella hen-do.
Purple tropical print bikini prime
Blue Textured Bandeau Swimsuit
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Designed to evoke wanderlust, Zimmermann’s capsule assortment of luxe bohemian beachwear comprises all the things you want for the dreamiest seaside wardrobe. The bikini under has an irresistible sweetness to it, completed with floral particulars to the ties and gold {hardware} accents.
Zimmermann Embellished Triangle Bikini
Zimmermann Strapless Belted Metallic Ombré Swimsuit
From its profitable lingerie line-up comes We Are We Put on’s swimwear, a set which echoes the fashionable matches and particulars you will discover throughout its designs. Should you’ve received a trip lined up, that is actually a model to browse – you will discover bikini separates and swimsuits in an array of daring prints and traditional colors.
We Are We Put on Plus Sebelle Bikini Backside
We Are We Put on Fuller Bust Rib Stacey Underwire Bikini Top
Born on the shores of Sydney, Seafolly is a GLAMOUR-favourite swimwear model, stocking all the things from sporty surf fits and daring bikinis to vibrant cover-ups and cossies/swimsuits adorned in illustrated prints. Seeking a brighter future, Seafolly is dedicated to progressively transitioning all their merchandise to extra sustainable materials. Their newest collections have been crafted utilizing 60% regenerated supplies, diverting waste from landfills and our oceans.
Seafolly Corfu Reversible Bandeau Bikini Top
Seafolly Collective Zip-Entrance Stretch-Recycled Nylon Swimsuit
Lead by Artistic Director Marco de Vincenzo who has decade of expertise to his title, Etro swimwear exudes bohemian glamour and class. We may so image a number of of their designs on the shores of the Amalfi coast.
Etro Tie-Detailed Printed Swimsuit
Influencer-famous Australian model Triangl was co-founded by Craig Ellis again in 2012 with the intention of making high-quality swimwear that was not solely on-trend however reasonably priced. Best recognized for his or her neon, neoprene string bikinis and triangle bikini tops – although additionally stocking terry towelling, ribbed, sparkle lurex and velvet designs – the model permits you to combine and match cuts, colors and textures to create an announcement swimwear look wherever you are headed.
Launching early 2024, Bluebella’s swimwear line is already set to be a sellout – and it is no shock. They’re everybody’s favorite Valentine’s Day lingerie model, so you understand their swim designs are going to be simply as confidence-inducing. See under for proof.
Shala Triangle Bikini Top
Based within the US again in 2010, Everlane has a give attention to good-quality, timeless fundamentals that their prospects will put on repeatedly – and all the things matches like a complete dream. Meghan Markle wore Everlane’s £138 tan tote for her first-ever public look with Prince Harry as her husband again in 2018 – (it subsequently offered out), whereas the likes of Angelina Jolie, Sienna Miller, and Karlie Kloss have additionally all been noticed carrying coats, T-shirts and trousers by the model.