Sol de Janeiro’s Success with Domo and NetSuite

Monetary metrics matter to everybody in an organization, not simply these in finance and operations. That’s very true in an organization experiencing hypergrowth, like Sol de Janeiro. The wonder firm launched in 2015, and its first product—Brazilian Bum Bum Cream—went viral. Sol de Janeiro has grown lightning-fast ever since.  

We spoke with Caio Pimenta, senior supervisor of world analytics, about how Sol de Janeiro brings monetary metrics that matter to everybody within the enterprise—and how the Domo and NetSuite integration makes that attainable.  

Are you able to share extra about how our partnership started? 

I joined Sol de Janeiro in 2022 to construct the enterprise intelligence (BI) arm from scratch. I wouldn’t even name it enterprise intelligence anymore—it’s about rising information and analytics capabilities all through the enterprise. 

As an organization, we’re experiencing hyper-growth after solely 9 years in enterprise. Earlier than, we didn’t have a BI device, a knowledge warehouse, or a knowledge lake—nothing. So, we began our journey in 2022, doing in depth analysis in all the information instruments. We determined to select Domo and launched in January 2023. By June 2024, we had virtually 200 customers. It’s actually embedded into the corporate, and we’re additionally beginning to increase into customized apps. 

When did you combine NetSuite, and how have you ever used its instruments? 

We began integrating NetSuite with Domo proper off the bat in January 2023. Again then, plenty of our enterprise was very siloed between departments. My workforce sits in a world division, which implies we tailor companies to your complete firm. 

One in every of our wants was to get rid of these silos and concentrate on information integrity. Everybody must know the way our gross sales are doing. Key stakeholders must find out about all of our shipments and all of our merchandise. All that information was in NetSuite, our enterprise useful resource planning (ERP) system. That was our supply of reality. Earlier than Domo, everybody was exporting information into Excel sheets, which might be laborious to grasp and wasn’t streamlined. With Domo, we have been capable of construct a hub the place the groups can digest information from NetSuite in a user-friendly method. 

Over time, we added new use instances for our provide chain and finance capabilities. One in every of these is grasp information administration, standardizing the entire SKUs and their classes. A number of the SKUs had completely different names and wanted fixing, so we created a dashboard, pulling information day-after-day and instructing the consumer to make adjustments in NetSuite, refresh the information, and see their progress. 

How does Domo assist increase Sol de Janeiro’s information entry in NetSuite? 

A few of our individuals have NetSuite entry as a result of they’re those inputting buy orders, recording gross sales, altering shipments, and so on. However a lot of our enterprise customers don’t have NetSuite entry, as a result of they don’t must be within the device itself. As a substitute, they depend on Domo to view and pull the ERP information related to their roles.  

Our industrial groups fall into this second group. They’re those going into conferences with retailers. They’re utilizing NetSuite information plus our retail gross sales to tell and information these conversations—however they accomplish that by creating their very own particular stories in Domo. 

What efficiencies have been you capable of achieve by bringing Domo collectively with NetSuite? 

One instance is month-end stories. I might estimate that these stories—for instance, of price of products offered (COGS) and gross margin—would take our finance workforce a few days to assemble. It concerned getting all the information, figuring out any points, and filling in additional particulars the place wanted. Domo has helped speed up the method; now, it takes about half-hour.  

Now with Domo, we pull the stories and evaluate them in conferences. We will usher in any lacking recordsdata, rerun the circulate, and make certain to validate it. Then, the dashboard is prepared for motion. All this occurs in a half hour.  

As a substitute of spending time manually constructing the stories, the workforce can now actually dig into any issues they discover. For instance, why is the SKU dearer than what we anticipated it to be? They’ll dig into the problem. 

How did you go about getting buy-in for utilizing Domo alongside NetSuite? 

We acquired buy-in for Domo by displaying its worth—significantly by sharing how the instruments might save time in individuals’s days. For instance, we demonstrated how, with Domo’s instruments and connectors, you now not must spend three hours in Excel inputting information dumps and fixing formulation. Time financial savings and effectivity imply lots to our staff.  

We did a number of extra issues to get buy-in for integrating Domo and NetSuite. We developed a powerful coaching plan for adoption, and we inspired customers to turn out to be editors in Domo. We additionally created an inside group in Microsoft Groups—a small channel the place individuals can alternate data. We invited them to take the New Energy Consumer Orientation class, which I heard good suggestions about.  

What different advantages have you ever skilled from utilizing Domo and NetSuite collectively? 

Due to the sensitivity of the monetary information in NetSuite, we have to forestall it from being compromised by consumer error. Integrating with Domo has allowed us to take care of information integrity with the flexibility to remodel and cleanse the information, guaranteeing we all the time get right solutions.

Integrating Domo has additionally allowed us to connect with different information sources for a extra full view of retail efficiency. For instance, now we have additionally enabled real-time monitoring of shipments, facilitated by our Shopify platform. 

This characteristic is especially useful throughout high-sales durations like our July sale and Black Friday, the place we deal with tons of of hundreds of orders. Our customized dashboard, powered by Shopify information, permits us to watch our 3PLs’ efficiency in opposition to their service-level agreements. This ensures we are able to promptly deal with any points and regularly enhance our transport effectivity. 

How else are you utilizing Domo at present and past? 

Just lately, we launched a customized app for our management workforce, permitting them to simply eat our gross sales and operations information. Initially, we constructed out the dashboard, incorporating our finance information, forecasts for the 12 months and quarter, and the flexibility to drill down from retailer to class to SKU. Further sections lined demand, provide, forecast attainment, and service ranges. 

Regardless of having all the mandatory information, we wanted a presentation view that was visually interesting and simple to make use of. I devoted about two hours to changing the dashboard right into a customized app utilizing App Studio, and the consequence was spectacular. The management workforce was thrilled with the brand new look and performance. 

(Thanks once more to Caio for sharing Sol de Janeiro’s experiences.) 

So, what’s subsequent for Sol de Janeiro? 

NetSuite offers a wonderful ERP system for Sol de Janeiro. Its capabilities assist get rid of the silos that would maintain the corporate from thriving and make sure the monetary metrics that matter dwell in a single streamlined place. Integrating Domo makes NetSuite even higher by making this information much more accessible and permitting for even deeper drilling down.  

If you happen to’re able to see how NetSuite and Domo collectively can strengthen your online business, explore more inspiring success stories and valuable resources.