in gaining traction on TikTok?
With a billion users on the platform, it’s no shock you’re making an attempt to discover potential prospects there.
However, I’ve labored with many founders who don’t know the way to make a TikTok video for their model. They assume that solely dance movies or bizarre challenges get seen on the platform. Whereas which may sound enjoyable, it doesn’t have a lot to do with consciousness of a product. I additionally see founders begin posting about their merchandise on TikTok and quit shortly, citing the truth that their content material didn’t acquire sufficient traction and that it was inconceivable to make content material that will go viral.
However creating viral product content material on TikTok is definitely doable. And also you don’t have to be a superstar, megabrand, or full-time content material creator to make it occur.
Via my businesses, The Social CliQ and The Content CliQ, I assist founders such as you rework their model’s digital footprint.
From working with manufacturers throughout the sweetness, beverage, trend, life-style, and retail industries I’ve developed an 8-step course of for how to make TikTok movies for your model that acquire views and gross sales.
Learn on beneath to discover out what steps you want to take to obtain progress on the fastest-growing social media channel in the world!
How to Make a TikTok Video
Step 3: Discuss a failed resolution
Step 4: Introduce your product
Step 6: Showcase the advantages
Step 7: Exhibit the specified finish end result
Step 8: Present a clear and easy name to motion
Step 1: The Hook
First off, you want a compelling hook that can cease your audience in their digital tracks, minimize by means of the senseless scrolling, and make them sit up and pay attention to what you’re about to say.
Among the most profitable hooks I coach my purchasers to use are:
- Is it simply me or…
- I want I knew about ____ sooner
- You want this for…
- Is anybody else feeling (insert a feeling)?
- For those who’re ___, you want to strive ___
- I came upon immediately that…
These hooks draw your viewers in, make them really feel just like the content material is personalised to them, and seize their consideration, making ready them for what’s to come.
Right here’s a hook for a ladies’s well being vitamin model.
For instance, should you had been promoting dumbbells for individuals to work out from house, you may begin with a hook comparable to the next:
Is it simply me, or is it virtually inconceivable to discover time to get to the health club?
You instantly seize the viewers’s consideration as they could additionally suppose, “No, it’s not just you, Talia, I also struggle with this.”
Step 2: Introduce the issue
Subsequent it’s time to correctly introduce the issue that your audience is going through and that your product can resolve.
Utilizing the weights for house exercises instance once more, the issue right here could be that folks battle to discover time to go to the health club, whether or not or not it’s due to work commitments, social occasions, or household life. It might even be financially associated.
Figuring out the present ache factors your audience is affected by permits you to sympathize with them, present them you perceive their wants, and construct belief and credibility together with your viewers.
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Step 3: Discuss a failed resolution
Subsequent, it’s time to speak about failed options that your viewers has most likely already tried, which has probably left them feeling demotivated and skeptical of different potential options.
In any case, should you’ve been burned as soon as earlier than, it makes you a lot much less probably to strive once more. Utilizing our instance above, this may very well be accomplished by highlighting that you’ll have tried to work out from house earlier than however lacked the tools crucial to see true enhancements. Or maybe you speak about making an attempt to go to the health club earlier than work or on weekends, however to no avail.
By addressing failed options, you additional enhance your credibility and present your viewers that the product you’re pitching to them is very researched and nicely thought out whereas additionally including additional sympathy to their trigger.
Step 4: Introduce your product
Now that you’ve hooked your viewers in, present them that you simply perceive their ache factors and recognized that different options simply aren’t the reply, it’s time to swoop in and promote your model new resolution as their savior.
At this level, if the primary three steps have gone to plan, your viewers ought to be primed and prepared to hear about what resolution to the issue you’ve gotten to supply, and that is the time to produce it.
You’ve already recognized the problem they’re probably having and the opposite avenues they’ve taken in search of a resolution. Now, it’s time to present them that you’ve that resolution proper right here.
Step 5: Unpack the options
However, it’s not merely sufficient to declare that your weight is the answer to their issues. In any case, at this level, out of your potential buyer’s perspective, what’s the distinction between the merchandise that they’ve tried earlier than which have failed and those that you’re providing?
That’s why it’s so necessary to instantly observe up in your product’s introduction with a detailed account of all of its options and distinctive promoting factors, highlighting what units it aside.
Going again to our weights for house exercises, for instance, our distinctive promoting place (USP) is likely to be that our weights are adjustable, permitting you to change the load relying on the exercise or train.
(*8*)
Step 6: Showcase the advantages
After getting enticed the viewer by exhibiting off the numerous options of your product that differentiate it from the remainder, it’s time to spotlight the numerous advantages these components can convey.
For instance, the adjustability of our instance weights would permit customers to actually check their limits from house whereas additionally not breaking the financial institution by shopping for a number of units of weights. Not to point out how a lot simpler they’re to retailer.
By figuring out the numerous advantages on supply, you permit the consumer to envisage gaining these advantages, which in flip will make them extra enthusiastic about buying the product.
Step 7: Exhibit the specified finish end result
Up till this step, I’ve talked to you a lot in regards to the messaging of your TikTok video, however we haven’t mentioned the video itself.
Whereas all the parts talked about above are essential for a profitable video, they’re additionally extraordinarily restricted with out the correct video content material accompanying it.
In any case, if you’re unable to present your product working and the specified finish end result, how can a potential buyer belief that it does what you say it’ll do?
With our adjustable weights instance, video proof of how the weights change weight, how they’re used as a part of a house exercise, and the way they’re saved away clearly and simply are all essential parts of promoting the product.
Bear in mind, TikTok is a platform that rewards movies that appear and feel genuine. So, ensure your content material seems to be like its shot by a mean individual or somebody reflective of your audience.
That may require you to ask a pal to be on digital camera or doing it your self.
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Step 8: Present a clear and easy name to actiont
Lastly, you want a clear and apparent name to motion to spherical off the video, highlighting the following step you need the viewer to take.
Perhaps that’s signing up for a waitlist, liking and subscribing, or going straight to buy; regardless of the case, the CTA wants to be tremendous clear and apparent to keep away from any confusion.
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