How to Get More Views on TikTok from a TikTok Agency Founder
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Studying how to get extra views on TikTok means always maintaining with the newest on the platform.
However don’t fear.
We’ll do our greatest to preserve the methods right here each related and sound, so that you don’t have to refresh day-after-day. As a substitute, simply preserve this information bookmarked for when (not if) TikTok makes algorithm updates or provides new options.
So as to offer you concrete frameworks which have been confirmed to work and can show to work, we’ve introduced in an skilled.
Talia Datt is the CEO and founding father of The Social CliQ, a full-service digital advertising and marketing company with a social media first method to on-line platforms. They leverage their group of three,000 TikTok creators worldwide, through their sister company The Content CliQ, to assist plan, create, and execute, so founders can simply harness the fastest-growing social media platform on this planet. In 2022, Datt was additionally named to Forbes 30 Under 30 Asia.
We chatted with Datt to study six methods which have labored for her purchasers to get extra views on TikTok so you possibly can develop your TikTok account and your online business.
Desk of Contents
Why Your Model Wants to Be On TikTok
Why Views Will Develop Your TikTok Account
How to Get More Views on TikTok in 8 Methods
Fast Hacks to Get More Views on TikTok
Why Your Model Wants to Be On TikTok (If It’s Not Already)
The status of TikTok as simply a platform for teenagers is over. TikTok is for everybody, so your online business and model want to be on it.
80% of TikTok users are between the ages of 16 and 34, which implies the platform is including extra customers of all ages and demographics. Particularly, the Millennial era is all-in on TikTok, which is a good signal for manufacturers as a result of that era is now the biggest spending generation.
“There is a place for every sort of brand and every sort of product,” Datt says. “Where kids are, their parents eventually flock to.”
If that doesn’t persuade you adequate, Datt says that rising your TikTok account will show you how to obtain three issues.
- TikTok will show you how to discover your area of interest.
- TikTok will show you how to to construct your group.
- TikTok permits you to meet your viewers.
Due to TikTok’s capacity to slim in area of interest tendencies like #booktok, #fashiontok, and #foodtok, you’ll have the opportunity to surgically join to your goal market quicker and simpler than any platform earlier than it. And the excellent news is that for those who begin now, you’re nonetheless a semi-early adopter, particularly for those who’re in an business that tends to be slower at arriving to new platforms. Datt says.
“[TikTok] is never-ending, and now it’s a core part of building a business.”
Why Views Will Develop Your TikTok Account
One of many causes for its dramatic development is TikTok optimizes content material for views, and it doesn’t matter what number of followers you’ve.
In contrast to Instagram, whether or not you’ve zero or 500K followers, you each have an equal probability of showing on the “For You” web page. It’s because the “For You” web page on TikTok recommends content material that the algorithm thinks you’ll get pleasure from probably the most, which implies as a creator, you’ve the chance to attain a whole bunch of 1000’s of viewers organically.
That’s why focusing on optimizing for views wants to be your precedence.
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How to Get More Views on TikTok in 8 Confirmed Methods
1. Eat Content material
So, how do you generate content material that may get seen on the “For You” web page? Datt says,
“The best way to generate content is to consume content.”
Right here’s what she advises for those who’re beginning on the platform and searching to generate content material to get views on TikTok.
- Discover ten manufacturers which might be doing nicely on TikTok.
- Scroll via their content material and favourite those you want.
- Evaluate the items of content material, and see what’s getting views.
- Does their goal market align with yours?
- If sure, then replicate comparable ideas related to your product(s).
Datt says you need to spend quarter-hour every day consuming content material on your “For Me” web page or researching on Trend Tok to see what themes are trending on the platform. Listed here are tendencies to look out for:
- Tune tendencies
- Soundbite tendencies
- Headline tendencies
- Problem tendencies
- Sew tendencies
Talia says you should be a client first to drive content material creation selections.
Professional Tip: Use audio that has 20K or fewer views. Datt says they’re at the beginning of the algorithm increase, and you may soar on a pattern early.
2. Be Relatable
The key to TikTok’s rise to the highest of the social media meals chain is relatability. TikTok isn’t about curating a profile or rising your followers in any respect prices. As a substitute, the platform rewards participating content material that connects to an viewers. In some ways, TikTok’s algorithm is a nearer relative to YouTube.
So, as a founder, content material creator, or enterprise chief, you should focus on making your model relatable on the platform. That doesn’t imply you want to give up your mission and imaginative and prescient or delete your model requirements PDF, however you want to adapt to converse the language of TikTok.
“The most cost-effective way would be for founders to get in front of the camera themselves and create the content,” Datt says.
“TikTok loves relatable types of content, which can only come from a founder.”
Above all else, Datt says being relatable on TikTok means your content material:
- Evokes
- Educates
- And above all else, it entertains
Professional Tip: Datt suggests making a TikTok deal with named after your model however that includes founder content material first–individuals reply to individuals. As your viewers grows, you possibly can study what kind of content material resonates with them and double down on what’s producing probably the most views.
3. Create Proactive and Reactive Content material
For purchasers, Datt and her workforce create a combination of proactive and reactive content material each week.
Proactive content material is content material that you may plan out on a month-to-month foundation that’s related to your model and enterprise objectives.
Reactive content material is producing content material based mostly on TikTok tendencies and making use of them to your model.
With proactive content material, you possibly can plan, movie, and edit your content material each month. The content material can align together with your model’s general technique or advertising and marketing campaigns. Datt suggests utilizing instruments like CapCut and Maker Ai to simply edit your content material to match TikTok tendencies, transitions, and visible kinds.
Reactive content material would require you to proceed practising the primary technique of consuming content material every day. Then, you possibly can adapt the tendencies you’re seeing on your model and profit from what Datt calls the “hype cycle” of TikTok views.
Examples of Proactive TikTok Content material to Get Began
A testimonial like this one from Kylie Cosmetics is a simple piece of proactive content material to get began on TikTok.
Examples of Reactive TikTok Content material
In contrast to Proactive content material pillars, reactive content material tends to fall into one class: on-trend content material. That is content material profiting from one thing taking place proper now on social media: a trending sound, or perhaps a dance that’s gone viral.
Due to this, reactive content material is way more durable to do nicely — by the point you’ve noticed the pattern, it might very nicely be over. However, the explanation it’s value paying consideration to is as a result of for those who do discover one thing extremely viral, you’ve a probability to see your content material skyrocket.
Right here’s an instance of capitalizing on the “corn kid” trend that hit TikTok final 12 months:
Professional Tip: Datt says that you need to produce 2-3 items of reactive content material each week and publish content material a minimal of 5x per week.
4. All the time Begin with a Hook
You might have lower than three seconds to seize a consumer’s consideration on TikTok, so your “hook” should be charming.
“If someone watches your content for more than three seconds, you’re winning.”
Listed here are some examples of catchy hooks that Datt’s seen work on TikTok.
- Is it simply me or…
- I want I knew about [BLANK] sooner
- You want this for…
- Is anybody else feeling [insert feeling]?
- In the event you’re [BLANK], you want to strive [BLANK]
- I discovered right this moment that…
5. Showcase Consumer-Generated Content material (UGC)
To get extra views on TikTok, you want to get extra faces and personalities concerned. That’s the place user-generated content material can develop your TikTok account past simply a model play to a gross sales driver.
“User-generated content helps you take advantage of native style content, using creators that do this as their full-time job and understand what works to create content that will work on the “For You” web page,” Datt says.
Listed here are 3 ways Datt suggests getting entry to UGC:
- Manually attain out to creators and influencers. However, this takes probably the most period of time to discover a good match together with your model.
- Use TikTok’s Creator Market. Join with top-tier creators in TikTok’s ecosystem. However it should come at a excessive sticker worth.
- Associate with an company. Due to the extent of alternative, and dedication, to maximize TikTok’s potential, partnering with an company that is aware of the ins and outs of the platform can free you up to focus on the opposite points of your online business.
Professional Tip: Datt says as a result of TikTok’s algorithm ranges the taking part in discipline, the platform rewards relatable, not aspirational, content material. That’s why focusing on creators, NOT influencers, will show you how to generate participating content material and finally prevent cash.
6. Create Interactive Content material
Interactive content material is one other method of constructing engagement together with your viewers! A number of choices embrace:
- Share BTS
- UGC
- Use hooks
- Robust CTAs
- AR experiences- via filters
Right here’s some extra examples of manufacturers fostering engagement with their audiences:
7. Use Related Hashtags, Captions, and web optimization
Partaking video content material on TikTok reigns supreme in getting extra views, however hashtags, captions, and web optimization nonetheless matter. Right here’s what Datt recommends to optimize your content material on TikTok.
- Hashtags: In contrast to Instagram’s early days, the extra area of interest you’re together with your hashtags, the higher. Datt says there’s no excellent variety of hashtags, however begin with three within the caption after which up to 10 within the first remark.
- Captions: Like TikTok movies, the captions should be brief and punchy or encourage viewers participation.
- web optimization: To rank greater in TikTok’s algorithm, embed key phrases within the on-screen textual content, captions, hashtags, sound results, and music.
8. Founder and Behind-the-scenes Content material
It could really feel uncomfortable at first, however getting in entrance of the digicam as a founder will show you how to join together with your viewers at a deeper stage. Plus, TikTok as a platform encourages content material will decrease manufacturing and ease, so don’t really feel such as you want a full make-up workforce and excellent lighting. Simply hit document and share what you’re feeling!
However the technique is finally good for enterprise, at Datt explains:
“It creates a direct connection from those behind the brand and those using the brand and the products.”
In the event you’re nonetheless not comfy within the highlight, get your workforce members to document behind-the-scenes content material or “day in the life” content material. This may make your viewers and prospects really feel like they’re a part of the workforce and the expansion of your model.
Listed here are some examples of BTS and founder content material:
Fast Hacks to Get More Views on TikTok
Datt says that as a result of TikTok is altering so quickly, new methods to get extra views on TikTok are found on a regular basis.
“We’re in its infant stages,” Datt says. “We need to expect that there’s not a one-size-fits-all approach.”
As Datt does together with her purchasers, you should be open to testing and attempting new approaches because the platform presents new options. Listed here are some rising hacks Datt’s used:
- Use Spark Ads to increase high-performing content material.
- Share your content material with individuals and get them to watch the movies till the top.
- Discover what’s the perfect time to add. For The Social CliQ, it’s within the morning or at lunchtime.
- Work together with others utilizing your model TikTok account.
- (Not confirmed) however some say that enhancing throughout the app is greatest. Though, this isn’t scalable.
Frequent Errors on TikTok
Typically, it’s simpler to know what not to do on TikTok. Beneath is what Datt says to keep away from for those who’re attempting to find out how to get extra views on TikTok.
- Producing content material that appears like an advert.
- Content material that’s too overproduced or appears like a publication.
- Not having a hook or taking too lengthy to get to it.
- Overly product-focused content material.
- Content material that’s too lengthy.
Maintain Studying: How to Make Cash on TikTok
Monetize Your Social Media Following
Find out how to leverage TikTok views for ecommerce development in Datt’s foundr+ course Social Media Monetization. You’ll study what it takes to not solely skyrocket your model’s attain on TikTok and Instagram but in addition interact followers and switch them into loyal prospects.
