Coverage positions are one factor, and Kamala Harris trotted out many in her “closing argument” marketing campaign speech Tuesday night time.
However in politics, an important factor is symbolism, says Cornell Belcher, a Democratic strategist and pollster.
And for Harris to maintain her rally at the grassy Ellipse close to the White Home — the identical website the place on Jan. 6, 2021, Donald Trump addressed 1000’s of his loyalists, sparking them to storm the U.S. Capitol — was “perfect symbolism.”
“You can’t ask for a better symbol for how she wants to close this argument,” he mentioned. “I think it’s really smart strategy.”
It was the right backdrop, Belcher says, for the Democrat to make her case that Trump poses a threat to democracy — accusations which have additionally been hurled by former Trump White Home officers, together with former chief of workers John Kelly who just lately mentioned his outdated boss suits the “general definition of fascist.”
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It was additionally a way more ominous word than the enjoyment and positivity that marked the marketing campaign’s opening weeks again in the summer season, and was a part of a pivot towards extra destructive language that appeared to begin in the times main up to Tuesday’s speech.
Michelle Obama, at a Harris rally on Saturday, mentioned some voters have been ignoring Trump’s “gross incompetence” and “obvious mental decline,” for instance. Working mate Tim Walz referred to as Trump “un-American” and Harris herself echoed Kelly’s evaluation throughout a CNN city corridor final week, calling her opponent a “fascist” and a “danger to the well-being and security of the United States of America.”
WATCH | Harris delivers ‘closing argument’:
Kamala Harris warns towards 2nd Donald Trump presidency
However some observers, together with some Democrats, have questioned each whether or not alleging Trump is a few form of fascist must be the main target of the marketing campaign’s closing days and simply how a lot of an influence that can have on undecided voters.
“I kind of feel like everyone who has an opinion about Trump has made up their opinion about Trump,” mentioned Sean Trende, senior elections analyst for the political web site RealClearPolitics.
“Who has yet to make up their mind about whether Trump is a real threat to democracy or not? I don’t think very many people. So I’m not sold on how effective it is. I think kitchen table issues are a better bet for her at this point.”
Forward of the speech, Trump outright dismissed Harris’s closing argument, saying it is a message that does not deal with on a regular basis Individuals’ day-to-day struggles and kitchen-table issues.
Her speech wasn’t simply in regards to the potential risks of a second Trump presidency. A lot of it targeted on her coverage objectives, together with increasing Medicare protection of house well being care, boosting the availability of housing and dealing to restore nationwide entry to abortion.
Trump speaks throughout a rally to contest the certification of the 2020 election outcomes, shortly earlier than his supporters stormed the U.S. Capitol, in Washington on Jan. 6, 2021. (Jim Borgi/Reuters)
‘Wannabe dictator’
However arguably probably the most dramatic sections have been those who forged Trump as a possible threat — a “petty tyrant” and “wannabe dictator” who’s “unstable, obsessed with revenge, consumed with grievance, and out for unchecked power.”
It was these feedback, and the setting of the speech, that grabbed the headlines:
“Harris holds rally at Ellipse warning of Trump’s threat to democracy,” was the Washington Publish’s headline.
“In Closing, Harris Casts Herself as the Unifier and Trump as a ‘Petty Tyrant,” mentioned the New York Instances.
Ashley Etienne, a former communications director for Harris, says it was good technique for the Harris staff to zero in on Jan. 6. Her evaluation is that the Republican marketing campaign is underestimating the influence of the riot and the way these undecided voters and disaffected Republicans are assessing it.
“They worry about the president’s actions and inactions on that day,” she mentioned.
Supporters cheer as Harris speaks throughout Tuesday’s rally. (Evan Vucci/The Related Press)
Polls counsel that the financial system is the general prime challenge of the marketing campaign, however for Democrats and Harris supporters, defending democracy is a precedence.
To that finish, Larry Sabato, founder and director of the Middle for Politics on the College of Virginia, says he thought her speech was a “home run” — that it outlined a really middle-class-specific agenda, whereas contrasting her presence on the Nationwide Mall on Tuesday to Trump’s on Jan. 6.
“When Donald Trump was on the Mall, we remember him particularly on Jan. 6, 2021, when he led essentially an insurrection, the first attempt to stymie the peaceful transfer of power in U.S. history,” Sabato advised CBC’s Canada Tonight.
‘Political malpractice’
But some Democrats have expressed issues about this message. Future Ahead, the main tremendous PAC supporting Harris, warned that inside testing discovered that specializing in Trump’s character and the fascist label have been much less persuasive than different messages, the New York Instances recently reported. Different Democrats have agreed, urging a bread-and-butter enchantment to voters’ pocketbooks.
Not like Belcher, the Democratic strategist and pollster who raved in regards to the symbolism of the setting of the speech, Republican strategist Brad Todd criticizes its optics.
“I plan political events for a living, and I think this was political malpractice to put her in front of this White House,” Todd mentioned on CNN shortly after Harris’s speech.
Todd mentioned most Individuals suppose the nation is on the unsuitable observe and they blame Biden and more and more blame Harris. By standing in entrance of the White Home, she’s going to reinforce that disapproval, he mentioned.
Ron Bonjean, one other Republican strategist, mentioned her closing argument was “a weak message that is not going to work for her, because it has already been tried out by Biden over the past couple of years.
“What she must be doing is continuous to promote herself to the American individuals who do not know her fairly but, and she or he’s solely had 100 days to outline herself,” he told Business Insider.
Trende, the analyst for RealClearPolitics, mentioned a part of the issue for Harris is that she has had this “form of whirlwind marketing campaign” and didn’t have the opportunity that presidential candidates usually get to develop a package of ideas and to define herself in people’s minds.
“[It] has actually lowered her alternatives to form of make the sorts of arguments or to make the connections politicians often make,” he said. “I observe this as intently as anybody. I could not actually let you know — [beyond] social points the place you already know, the place the events fall — I could not let you know the place she stands on something.”
WATCH | Closing speech a ‘home run,’ analyst says:
Harris’ final pitch to voters a ‘home run,’ political analyst says | Canada Tonight